Brand Identity Design

Unicorns, tech, economy building… each a worthy venture but Anelka is taking on all three. After setting up, they needed an logo that will speak to the path they are on and their mission. They came to me.

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The client wanted the logo to be an ‘a’ or wordmark, no reference to unicorns but still a unicorn among logos. Tough. We went through a lot of options which I developed together and these came out top. The little guy at the bottom right won.

They wanted vibrance, strenght, confidence, boldness. Why not, they build unicorns afterall. In choosing these colours, I considered their use cases along with the client’s requirements. They loved them.