Coffee Capital

Apparel Design, Brand Identity Design

Coffee Capital wanted T-Shirts that will sell their coffee, the cities they have stores and their brand at the same time. Nothing said they could not have these while looking great and* making more money. Nothing, except unoriginal T-shirts which I helped them avoid.

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The first point of call was to determine the landmarks to use such that the locations on the T-shirts will be recognized at first glance. Other elements were then added to reinforce the mood of the city and the brand itself. To capture the fun and relaxed mood of the brand, illustrations were used along with stylized images in the compositing.

Once the background design was approved, the brand name and other information was added along with textures to add character to the look. These were then used for the Tshirts along with a couple of the design options which were first developed.