Decode Fintech

Editorial Illustrations

These are some illustrations I created for Decode Fintech’s articles and social media announcement assets. They were created over the past year, each tailored to the key message of the article it was to be published with.

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The urgency of childbirth and the arrival of a Lifebank drone in time to aid the safe delivery is a strong, emotional message that many, especially the brand’s target audience, will connect with. It also captures the brand’s core offering perfectly.
I made the other illustrations deliberately simple since they were to be accompanied with explanations.

Process shots

The process for these illustrations start with concept sketches for the cover images. The in-article illustrations usually consist tables and graphs, hence not as time intensive as the covers. Below are some sketches (rough and refined) for the covers.