Minaret International

Brand Identity Design

The brief was to create a urgently needed brand identity for a university that was in the process of being opened. The only constraints I had were that I must use green as a main colour and the logo must incorporate a minaret. 

Share to:

The urgency of childbirth and the arrival of a Lifebank drone in time to aid the safe delivery is a strong, emotional message that many, especially the brand’s target audience, will connect with. It also captures the brand’s core offering perfectly.
I made the other illustrations deliberately simple since they were to be accompanied with explanations.

Process shots

I had few hours to deliver on this but was able to create some options and of course, my favourite wasn’t chosen. 

Shot 1: Second logo option.
Shot 2: The three logo options I shared.